Pipeline doesn't happen by accident.We forge it.

Done-for-you outbound that fills your calendar with qualified buyers.

Book a Strategy Call See how it works
Everything included from day one
✓Infrastructure setup
✓Inbox warmup
✓Deep ICP analysis
✓Clay AI enrichment
✓Weekly reporting
Tools we use
clay
LinkedIn
Instantly
pollo.io
Apollo.io
GPT-4
Claude AI
clay
LinkedIn
Instantly
pollo.io
Apollo.io
GPT-4
Claude AI
By the numbers

Real results.
Measurable pipeline.

Industry benchmarks from properly-built outbound infrastructure. What you can expect when the fundamentals are done right.

44%
Average open rate
Industry avg: 21%
5.3%
Average reply rate
Industry avg: 1.2%
<2%
Bounce rate
Safe threshold: <3%
21
Days to first campaign
Infrastructure first, always
🏗️

Infrastructure that protects your domain

Dedicated sending domains keep your primary brand address completely untouched - no warm-up shortcuts, no shared IP risks.

SPF · DKIM · DMARC
🎯

Signal-based targeting, not job-title blasts

Clay enrichment pulls funding signals, hiring patterns, tech adoption, and content engagement to find buyers in the right moment.

Clay + AI Enrichment
📊

Full transparency, every Friday

Weekly reports on every metric that matters - what was sent, what opened, what replied, what meetings came in, and what's next.

Weekly Reporting

Honest note: these are benchmarks from well-run campaigns with clear ICPs and strong offers. Results vary by market, offer quality, and targeting precision. We report everything transparently - including when something isn't working.

Who we work with

Built for B2B companies
with a clear offer and
a defined buyer.

Outbound works when the fundamentals are right. We help you build on solid ground - not hope.

01

You have a salesperson ready

Outbound creates conversations. You need someone ready to pick them up and close them.

02

Your deal size justifies the investment

We work best where a single closed deal covers the programme several times over. €5K+ ACV is the sweet spot.

03

You can define who you're selling to

The sharper your ICP, the better outbound performs. We help refine it - but the core understanding needs to exist.

The system

Infrastructure first.
Strategy second.
Execution third.

Everything is built before a single email leaves a mailbox. No shortcuts. No templates. No guesswork on targeting.

01
Sending Infrastructure Setup
Days 1-10
Dedicated domains provisioned, fully authenticated (SPF/DKIM/DMARC), separated from your primary domain. Your brand reputation stays untouched throughout.
02
Inbox Warmup Protocol
Days 1-21
14-21 day structured warmup. Non-negotiable for deliverability - this keeps campaigns out of spam and builds the sender reputation that protects everything downstream.
03
Deep ICP & TAM Analysis
Days 5-18
90-minute strategy session. Full TAM mapping. We build 2-4 distinct buyer segments - each with its own pain profile, data source, and messaging angle.
04
AI-Powered Sequence Build
Days 14-21
Clay workflows pull live signals per prospect - hiring, tech adoption, funding, published content - feeding AI-written personalisation that reads like individual research at scale.
05
Launch & Weekly Optimisation
Day 21 → ongoing
Campaigns live. Weekly A/B tests across segment, source, signal, and copy. Every Friday: clear report on what's working, what changed, what's next.
pipeforge · campaign monitor
Live
# Segment: VP Sales · SaaS · DACH
# Week 5 · Clay sequence v3
 
infrastructure healthy ✓
domains_active 4 / 0 flagged
warmup_status complete
 
open_rate 44.1%
reply_rate 5.3%
bounce_rate 1.1%
 
# A/B test · hook angle
variant_A pain-led 5.8% ↑ winning
variant_B result-led 4.1%
44%
Open rate
5.3%
Reply rate
<2%
Bounce rate
● Live
Status
What we deliver

Every component.
Fully managed.

You don't buy a tool or a template. You buy a running outbound system - and the qualified conversations it creates.

🔧

Sending Infrastructure

Dedicated domains, full authentication stack, structured warmup. Campaigns never touch your primary domain or brand reputation.

SPF · DKIM · DMARC
🎯

Deep ICP Analysis

We map your total addressable market into layered buyer segments - each with its own pain profile, data source, and distinct messaging angle.

2-4 segments per campaign
🔶

Clay AI Enrichment

Live-signal workflows - hiring, tech adoption, funding, published content - feed AI-written personalisation that reads like individual research at scale.

Clay + GPT-4
✍️

Outreach Copywriting

Sequences written around your buyer's actual pain. Multi-step, multi-channel. Tested and refined each week from live reply data.

Email + LinkedIn
⚡

Full Campaign Management

Complete execution including reply triage and routing. Qualified conversations land on your calendar. We handle everything else.

100% done-for-you
📊

Weekly Reporting

Every Friday: open rates, reply rates, segment performance, domain health, and a plain-English summary of what changed and why.

No vanity metrics
FAQ
How much does it cost and what's included?+
Engagements start at €3,000/month. This covers the full system - dedicated sending infrastructure, inbox warmup, ICP mapping, Clay-enriched prospect lists, AI-personalised sequences, campaign management, and weekly reporting. For companies ready to scale across multiple segments simultaneously with advanced signal-based targeting and multi-channel outreach, engagements run from €5,500/month. We keep client numbers small deliberately - book a call and we'll tell you honestly which setup fits your situation.
Can you guarantee specific results or meeting numbers?+
No - and any agency making that promise can't keep it. Cold outreach performance depends on your market, offer, and ICP clarity. What we guarantee is rigorous process: proper infrastructure, researched targeting, tested messaging, and complete transparency every single week.
Why does inbox warmup take so long?+
14-21 days is non-negotiable. Sending from a fresh domain without warmup means landing in spam, getting blacklisted, and burning the programme before it starts. This patience is what protects everything that follows.
What does the ICP analysis actually involve?+
A 90-minute strategy session, followed by full TAM mapping. We build 2-4 buyer segments - full profiles covering company type, growth stage, tech stack, and pain profile. Each gets its own personalisation source and messaging angle. This is the foundation everything is built on.
How does the AI personalisation work?+
We build Clay enrichment tables that pull live signals per prospect - job postings, funding, tech adoption, published content. These feed AI-written personalisation (GPT-4 + Claude) that creates a custom opener or value prop per person. Reads like hand research. Delivered at scale.
Why a 3-month minimum?+
Month 1: infrastructure and warmup. Month 2: campaigns live, early learning. Month 3: the system is calibrated with real data across segments and test variants. Three months is the minimum to build something that compounds and gives you a fair picture of what's possible.
Let's talk

We build the system.
You close the meetings.

Pick a time on the right. We'll map your market, pressure-test your ICP, and show you exactly what a Pipeforge system would look like for your business - no fluff, no pitch deck.

If it's not a fit, we'll tell you that too.

Ivaylo Valev
Ivaylo Valev
Founder, Pipeforge